Hotels, watch the best online – ten simple tips


1. Do not underestimate the importance of online reputation-management

We all know that today's travelers rely on the reviews of other travelers before booking a hotel. Moreover, as more and more travelers have started to trust the survey on the Internet, and it has become an important part of the planning and tracking of travel planning, positive reputation on the Internet is crucial to the success of the hotel industry.

2. Create a violent client environment at your hotel

The most important aspect of managing reputation on the Internet occurs at your hotel. Thus, you should confirm that no stone is not twisted to ensure that your guests have the best experience of your stay. This is to some extent ensures positive feedback from guests.

Training and empowering your employees to exceed the expectations of guests, to cope with any bad impressions on the spot and prevent issues related to the property, to online complaints. Develop a social media policy and recommendations for the hotel staff, so that employees know how to behave as guests, both online and in person. Your staff must be familiar with the risks and consequences of improper handling of the guests.

3. Create and share their goals and strategies of reputation clearly with the team

Set a goal, what kind of reputation you want to create for your property. What do you want to make your hotel has been known for and you want your guests to say this hotel after their departure. To plan and to work towards achieving this goal. Analyze the ratings and reviews on your hotel key sites review and determine what the positive and negative things about you napisvayuts guests, and then work from there. Strategy, as you reach your goals.

4. Reputation Management – a team the team

Share the goals, vision and strategies regarding reputation, with all the staff of the hotel and make sure that the whole team understands their contribution, role and responsibilities in fulfilling these goals.

5. Optimization and ownership of your online presence

Own section online. Query and update their profiles on the key sites of the review, such as TripAdvisor, Google Business, Yelp and online travel agencies. Add descriptions, pictures and contact information and make sure that the information from the & # 39 is correct and up to date.

6. Analysis guest reviews

Carefully analyze customer reviews and find any specific templates that require special consideration. Notice to identify the main differences or the main advantages of being talked about your customers and put you on a level above your competitors to affect the direct orders. Further feedback club Guest Reviews Guest reviews survey to get a 360-degree assessment of the assessment guest satisfaction and Net Promoter scores.

7. Take regular meetings with ground personnel, and then plan the following:

Interact with your employees who are faced with customers, taking their feedback and use it as a fruitful understanding, in order to improve its service. Take the necessary measures to address and prevent repetitive complaints. This will help create a steady stream of positive reviews.

8. Encourage and reward your employees

It is not enough to develop strategies, you also need to work on it and to regularly update the status of achievement of the purposes of reputation. Encourage the hotel staff and reward for achieving their goals. Available tools ORM, which will help you set goals and track your team. To recognize their efforts and reward them.

9. Select and highlight the priorities to respond to reviews

Response to customer reviews certifying interest to what consumers are saying about you. Moreover, it is an opportunity to show other clients as well, that you care about the customer reviews. In addition, it gives you the opportunity to change the wrong idea about your hotel and reassure potential guests that you are interested in adopting measures to ensure an unpleasant experience for the guests at your hotel.

However, you will not be able to respond to all comments, so prioritize and select reviews that require an apology, explanation or expression of gratitude. However, be sure to update concerned about any action the guest that you have taken to solve the problems they face. In addition, in very bad situations, provide guests with an incentive or discount on the next order.

10. Choose the right reputation management online tool

Social media and reputation management online – in real-time. With plenty of activities in the digital space is almost impossible to keep up with the pace manually. To make sure you do not miss anything, use the advanced ORM tool to give you a complete picture and collection of guest reviews from more than 120 reviews. Modern reputation management tool to help automate this process and make it react to kreyk path.

Incorporate these simple steps in the daily processes and the culture of your hotel, and you will witness the raising guest satisfaction and increasing direct orders; ensuring long-term success for your hotel.


As budgetary and small hotel can reduce the effects of rate parity


Rate parity – is a term that is always worrisome in hotels and can even become a bar & # 39; EPAM growth for small and new players. Parity rate – is the practice of maintaining consistent and identical rates of the same type of room on all channels of distribution / booking platforms, whether it's the hotel's own website, or PBX, regardless of commissions received GRT. The purpose of this practice with the & # 39; is to create a level the playing field for all players. And hotels and OTA must agree to evaluate the parity rules when they subscribe to the OTA.

Sometimes this alignment is difficult for new players to participate in this highly competitive and suffocating them before they can spread out their wings.

How to look at the hotel Rate Parity?

The practice rate parity was based on how to protect the interests of the OTA from situations where hotels can lower interest rates on the site and to reduce the OTA.

Why hotels are largely dependent on the OTA?

OTAs provide gatovnuyu platform for any hotel to book reservations from the very first day of their entry into the world of online booking. They do not spend a lot of marketing costs, simply to negotiate an improvement deals with the OTA correct, and they intend to make a profit. Hotel can easily be considered as the Commission OTA their marketing costs, but with a higher level of success. Thus, the advantage offered by ATS in hotels, some anulyae lack of parity of rates in hotels.

What problems parity rates for beginners and small hotels?

In small and new hotel, every order is crucial. Pay large commissions OTA already thin revenue is very difficult for hotels. This is where direct booking can be game changes. However, to provide direct booking can be a daunting task without the advertising campaign and price manipulation. Many times OTA asks hotels to keep them up to date, when they carry out any advertising campaign or with a discount price on their websites. To prevent any violation of rates at a rate smaller hotels sometimes excluded from the category of OTA All rooms and sell it on your site on their own prices.

Competition with exchanges worth is difficult for small hotels, as it is known, PBX reduce prices below the agreed prices by reducing commissions. We do not live in a perfect world!

This requires control over the prices of different hotels exchanges to be competitive were. If the OTA-channels are not directly connected with the hotel PMS-system via a channel manager, the parity rate is even more difficult to manage. Hoteliers then have to sign in to multiple systems to update rates. However, it is much easier and faster if the hotel uses all of these technologies at the hotel.

Few people believed that in this situation the smaller hotels are stacked between a rock and a hard place, because it is said that, on the one hand, they do not have the budget to achieve the marketing goal that provides the OTA. On the other hand, it is difficult to pay big fat commission PBX. Moreover, GRT bring them business. Thus, the hotels want to drive more direct orders. However, this course requires more money to spend on marketing. They are in this vicious circle.

Here are some tactics which hotels can use to solve problems at par

Creating a batch of packages

Hotels can increase their offerings, keeping costs the same as the value of the OTA, adding benefits such as free parking, Wi-Fi, a wine tasting, free breakfast, tours, free pick-up and so on. D. This practice can help them to have a a clear advantage. for OTA without violating the rules of parity rates, because at the same price hotel offers more favorable than in the OTA.

Reduced rates to a limited audience.

Hotels can reduce the price of the age group, category, close user group (CUG) or mobile application users. Use promotional offers by e-mail to members of the CUG or booking mobile applications. It can help them to manage direct bookings on its website and in the mobile application without violating the provisions of par.

loyalty program and customer acquisition

Another way to increase direct bookings – Loyalty program. Loyalty programs provide multiple benefits besides saving OTA commissions. Getting re-booking of the loyal customer is much cheaper than acquiring a new customer. In addition, hotels are aware of their choices and benefits that allow them to better serve them. It spreads positive lips for a brand and paves the way for more direct bookings.

Use of meta search engines

Meta-search engines such as TripAdvisor and Trivago, can be seen as the savior of small hotels. Small hotels can even be engaged at the top of the list in TripConnect, because it works on the PPC model, in contrast to the Commission, in the case of OTA. Metasearch engines are popular with consumers because they not only provide a comparison of the various properties, but also allow them to choose the cheapest channel for booking the hotel. Consumers often turn to book direct with the proviso that the difference is not huge, since direct orders are considered more reliable.

Place and booking process

To increase direct booking hotel should provide the necessary infrastructure, which causes direct booking and promotes a similar interest – Complete user-friendly website with a clean interface that provides all the necessary information without the need to search. In addition, gatelyary must ensure that the reservation process is simple and not bulky, so the outlook is not returned back. In this department OTA have a clear advantage, but the hotel has no other choice but to compare their Internet infrastructure, along with the OTA interests.

From the above discussion we can assume that while agreement Rate Parity can slow the direct orders of any property; There are many factors that suggest that OTA is really a good partner with hotels. Hotels can take some circuitous strategies to mitigate the violation rates at the rate and in the same time to use a large number of orders from the OTA.


Check in the hotel – very important things to remember


Traveling can be a very fun and exciting experience. However, it can also be very stressful. There may be many things that can go wrong, how to forget about reservations, forgetting to pack certain items in luggage, and do not sit on the plane on time. One of the most stressful places to be found at the hotel check. At this time, many travelers want to get in a hotel room, so they can quickly refresh and unload all your luggage there. Because of this desire sometimes travelers get to this moment, that they forget to make some important items during checkout. Here are some important things to remember when registering at the hotel.

1. Make sure you have the vouchers at the hotel or information about booking

One of the most important things that you should do before you travel – is to make sure you have all the vouchers at the hotel or print information on the booking. Usually these vouchers or information about the book will contain a confirmation that you have booked a hotel room. In preparing this information for registration will help hotel staff to quickly find a record of booking, so that the process of verification can be done as quickly as possible.

2. Make sure you have the address and contact information of your hotel

One of the important points overlooked – remove the address and contact information of the hotel. Just imagine that you have just boarded a 24-hour flight, and so tired, you are very eager to get to the hotel as quickly as possible. But there is one problem. You have forgotten how was the address of the hotel, and you can not contact the hotel for directions! Therefore, as a general rule, you should make sure that you typed the address and contact information of the hotel.

3. Prepare registration identification and credit card

Once you come to the hotel reception, you must remember to prepare your passport and credit card. Being ready, you can save time in the verification process. Passport will help employees of the hotel to confirm your identity, you are actually the person who made the reservation, and a credit card, as a rule, to make a deposit return to the hotel.

By following these simple but important tips, you will ensure that the inspection at the maximum efficiency. Therefore, it will help to provide a more intense journey as possible.


Hotels templates that allow you to get in celebrity slippers


Anyone who has ever needed to stay in a hotel, can know that it is sometimes difficult to select the required apartment that will fit your needs both in price and quality. Moreover, even if the hotel visitors to take a decision on the preferential property, it may wish to obtain the necessary support with a few clicks.

If you are a hotel owner, you are sure to know about it. You also know what your visitors want to have all the necessary information, such as the hotel's location and control coordinates, a detailed description of the services, room types and prices, discounts, special offers and so on, are available on the site. Perhaps most importantly, the client can book a room and get a booking confirmation immediately. Also, your site visitors have to know all the news that a & # 39 will be at your hotel.

Well, everyone agrees that, in accordance with the above requirements it will be very useful and even the only solution for the promotion of the Internet – have previous web template. Select it in the light of plug-ins and sales, design, coding skills, etc.

How should look like a template for the hospitality industry?

Razgledyachy all these requests on the website of the hotel, let's imagine how should look like a template for the hospitality industry?

1. Booking Form. This is probably the most important realization for the hotel. Let it be beautiful and comfortable, to make the booking process easy and enjoyable. Most of your customers do not want to make additional calls to writing their names (sometimes misspelled), but would like to fill out a form and get a confirmation immediately.

2. Number showcases. You can decide how you arrange it, but visitors have to look at the numbers to decide whether they want the standard version or should be given some benefits of "luxury". You can use the galleries, sliders or whatever you want to do.

3. Contact Information. It's great if you could have a contact form, so that the client could ask for anything bother him at all times. It is also good if your contacts are not just written somewhere on the page button, but if they have a separate drop-down menu, as well as the directions of the card will be a great advantage.

Other: You can also decide whether you want on the menu (with the appropriate plug-in), additional description of services, staff of the mission and outline the history of hotels.

Here's what you can find in this collection for the hospitality industry templates. These basic and many other useful plugins, options and additional implementations are available to assist you in promoting the hotel.

making templates for luxury hotels

Creating a web site for the hotel business, you should also consider the class of & # 39 objects and features a guest – or were you would just tourists who intend to stay for one night or business visitors. For example, a recent cause additional requests on the subject (stylish design, advanced implementation, etc.).


Try to stay in the cheap luxury hotels


Sometimes you need to book and stay in a luxury hotel room, even if your budget is tight and you can shop at a discounted price to enjoy the amenities of a five star hotel luxury. If you are traveling with romance, t. E. honeymoon, you can improve the experience of staying in a luxurious twenty-four-hour service, designer bedding and linen. Booking early can offer you a discount and for a time frees you from staying in a cheap budget.

Surfing the internet can lead you to a number of other Web sites to help you find luxury hotels at a discount. One web site – it is Expedia (dot) com, which is a & # 39 is the leading online travel agency. Some may think that because with Expedia & # 39 is the largest at the agency, it will not place trades with hotels. There's everything, just select the "Sort by class hotel" and it will lead you to getting the best of the hotel in the right location information.

It is simple to use, and you can choose an inexpensive luxury hotel that fits your budget and requirements. Orbitz similar to Expedia, which allows searchers to find hotels in the star rating. Offers luxury you can easily find in any town where you choose to visit, selecting the maximum five-star rating. Luxury hotels with discount available for longer stays and can even be applied to raspradannya terms. Travel Agent Agency LuxRex also offers a number of up to 40% discounts on typical rates. In addition, you can stay in a luxury hotel, it also includes vacation packages, cruises, car rentals, spa at very affordable discounts.

Most inexpensive luxury hotel also offers discounts to family vacationers for a long journey, but you need to check the description of the rooms before booking. Most hotels reservation service is free, and once again it would be wiser if you checked it previously, including local taxes, and other services. Like the book free hotel, cancellation or change of booking dates, rooms and hotels can be offered free of charge. However, most hotels can charge your credit card for late cancellation of the reservation, if you have not already canceled within the set amount of 24 hours prior to arrival.

All this can be done through the Internet, and if you are in the comfort of your home. Expect that you will like living in a luxury hotel at a price cheap budget hotels.


Guide to hotels Expedia: Tips For Finding An Affordable hotels and save money at Expedia


The average person traveling has never been easier (or more affordable). Now, to get to the other side of the world, it needs less per day. For thousands of years it was impossible for someone far away. Thanks to sites like Expedia, is now a simple process of transition from point A to point B, which can be anywhere in the world. However, the move to point B – this is only the first step. You still need a place to actually stay and sleep as soon as you get there. It is here that come Expedia offers hotels.

This is one of the largest and most respected travel websites of discount, and for several years. In the search engine, you can make your way through hundreds of thousands of & # 39 houses, almost 500 airlines and several car rental agencies to find affordable prices. You can also keep up with the latest offers on holiday and cruises.

Here are a few tips to save as much money as possible:

• One of the ways to get deals at Expedia – subscribe to a mobile application. You can be notified via the app offers that are not advertised on the website. It is also very convenient and keeps the routes, even if you do not have Wi-Fi.

• Consider the possibility of booking the package. If in any case you need a ticket, you can also on the & # 39; to combine the cost of the hotel and the flight together in one package. also book your car hire for more savings. Expedia search engine allows you to simultaneously search for all three. This strategy can lead to access to a big savings to help lower the total cost of your trip.

• Use coupons. If you "clipper" with online coupon, then be happy to learn that there Expedia coupons which can be used for savings. Just read the conditions to make sure you can use the coupon for the hotel reservation.

• Watch out for the "Offer". The company is constantly updating this part of the site. She has a variety of categories, including last minute and the cheapest hotel rates. It features the popular tourist attraction, both domestic and international, offers constantly arise.

• If you are a & # 39; a regular traveler and an intention to find a lot of hotels in the future, it would be necessary to join the Expedia +. This membership program offers exclusive discounts to regular users do not get access to the points and benefits VIP-hotel.

last words

If you are a & # 39; Plus a member or not, you will still find some Hotels Expedia and affordable air tickets.

No matter where you want to go, and how long you plan to stay, you will need housing. Always start your travel planning, considering the Expedia hotel. You will also find many other offers at discounted rates. You get a percentage of your next booking holidays using Expedia coupons.


Find the best hotel for your next vacation


The cost of living is often a & # 39 is one of the biggest costs if you want to relax or for a business trip. A great way to cut costs – to find a bargain at the hotel. Here are a few tips to help you reduce your costs when planning your next vacation.

Traveling in the off season

If you choose your dates of travel, try not to go in high season. There are many travelers who have restrictions to travel during school holidays, or holidays, but if you can be a little flexible with your dates, you can save a lot of money. Sometimes a small change in the date of the day, every day of the week can significantly change the cost.

Take advantage of Friendship

Many major hotel chains offer free membership program, as airlines that offer frequent flyer programs that allow you to earn points that can be redeemed for free nights. Hotels too sometimes give lower rates for seniors, military, students and representatives of programs, such as the Triple A. So, make sure you mention all of its accessories at the time of booking in order to get the lowest rates.

Online events

There are hotels have special promotions just for booking online. So what to look for online deals that save you money. If you want to book flights, and sometimes a complete package costs less than individual reservations.

Hidden fees

If you compare the cost of the hotel, be positive that the price that you get include everything. Some hotels charge small things individually, make sure everything you need is included in the price.

Another way to save

While traveling with family & # 39; s first confirm whether the children have to remain free. If you are traveling with a bunch of people, ask for a group discount. If you arrive from the airport to find out whether there is a free shuttle service. Ask whether there is a free breakfast, which is offered by the hotel. Book a room with a small kitchen can also save money, since you do not need to & # 39; is, every time.

be flexible

Last but not least, with the & # 39 is flexible. You must not only be flexible with dates, but also to your requirements. What you can do without, should not be on your list as at the hotel, that you can offer, when you can go without, do not go to them. Reservation is a small room instead of luxury. Choosing a hotel in a less expensive area – all ways to reduce costs.


9 tips for choosing the best hotel in the tourist spot


In tourist areas there are hundreds of hotels for travelers. To choose a hotel in the city for your trip, you is important to determine what he should actually have. Var needs can & # 39; iravatstsa from individual to individual and from the family & # 39; and the family & # 39; and.

Here are tips will make your search for the best hotels and resorts easy and productive. This will save you time and reduce frustration.

1. The first work that you do – is to filter and sort hotels based on their resources and budget that you can afford. First of all, enter the city name and the date when you want to find a hotel.

2. After filtration, the dates and places convenient, you can now sort resorts goods. In the hotel there are hotels, which offer free Wi-Fi service, parking and swimming. I for myself always choose a hotel that offers these benefits.

3. If you are traveling with your family & # 39; it, then you can find family-run hotel in the city and travel with the girl or wife, you can find a "romantic" hotel.

4. A good hotel – this is the hotel, which is located near the airport and has decent roads and railways. Although these resorts mention these details in their description, the traveler is unable to read a description of each hotel.

5. There are several websites booking hotels that show the hotel on the same card. You can use their card to find a hotel that suits your requirements journey.

6. Some people deliberately looking for a hotel that offers its guests a complimentary breakfast, while others do not feel free breakfast so important. In addition, in some Homestay & # 39; and there is free Wi-Fi for guests. If you really need internet, it just makes it a deciding factor.

7. These days every hotel has its own website, which they do on the & # 39; waking and updating of its guests about the new developments. People post their comments directly on the site. Read those reviews and what they think about the hotel.

8. Price & # 39 is the decisive factor when it comes to booking hotels for the average person. A person with an average income may not be able to afford an expensive hotel. Booking engines sort by price. Some resorts offer discounts to its guests. So check with the one hotel in town offers discounted booking.

9. The atmosphere of the hotel should be soothing and pleasant for a relaxing stay while traveling. Good and healthy environment to ensure your well-being. There are a few green and the best hotels and resorts, visit their website and choose eco-friendly hotel for your trip.


If the choice for the hotel, always focusing on what is most important to you and do not pay attention to other matters. These are just wasting time. Filtering of hotels that match your requirements – this is the perfect way to find the best hotel.


Booking of hotels at reasonable prices


Embark on a business trip or vacation in your mind? If this was some kind of journey, you will need to ask how to turn your trip into a journey at a reasonable price. Well, it's not that hard. When booking a hotel, always compare prices between hotels, including luxury hotels. Most star-hotels continue to bring a number of offers and discounts that may allow you to win a range of other benefits, along with luxury travel. And thus, you can also enjoy the luxury hotels at reasonable prices. If you plan on traveling in the off-season, then get a discount may be small, but it is impossible, in these days, you can make deals with hotels across the various sites. These hotel deals will provide you a welcoming stay in cheap hotels or hotel at the airport, so you can easily access all tourist destinations.

These proposals are at the hotel can also arrange a free car rentals or car parks, as well as a dining room. Within the hotel offers, you can take advantage of the best opportunities in a number of hotels in France, UK and Dubai hotels hotels. It may take some time to find among the various options, but then who does not like to bargain for a fair price. Internet travel sites or portals to hotels – it is a gateway for making cheap deals in hotels, and these sites can also introduce you with all the necessary information on the location of the hotel and nearby tourist destinations and shopping malls. With the help of these websites the hotel you can make advance booking of rooms in the hotel. Some of the luxury hotels in London or France are also offering cheap accommodation, especially in the off season. Some of the best London hotels offer other amenities, as well as reasonably priced these days.


The best sites to compare rates for discounts in hotels


No matter the budget hotel or luxury hotels, in which you want to remain a reliable agency booking online hotel reservations – this is what you need to compare with the best discounts. Today on the Internet there are many companies that give us the opportunity to check prices, find a hotel last minute to book and, most importantly, save a lot of money.

Most travel companies on the Internet, are now the majority of travelers – the largest and most well-commercialized with the names of cute advertising and jungle. However, these branded companies such as Travelocity, and Priceline to, and any other one in a travel agency, for you will not receive the best prices. The reason that their business model is not focused on the hospitality industry, but only on its part and, therefore, able to provide travelers with fewer choices and prices.

Particular attention should be paid to the hotel booking agency on the Internet, who work closely with hotels in the region you plan to visit.

Top agency online reservation to find hotel offerings, where you want to visit are in the countries or regions that you plan to visit.

For example, if you want to explore Europe, you should check the website at the best prices on hotels in the region. Because they have offices throughout Europe, they are in the best position to find the actual stocks and transactions.

For transactions with hotels in the United States is better to look at, which consistently offers the best prices on the New York to San Francisco. They also have offices throughout the state and is very popular with local travelers.

Causes hotel agencies can provide a higher price compared to booking through the hotel directly that they are more easily found online. For this reason, only hotels of all sizes and price ranges cooperate with agencies, so that they can help spread the word, especially if falling prices for a number or if the hotel is to quickly fill their quotas for placement.

Accommodation agencies can provide information about the availability of rooms, as well as provide instant confirmation. And if you will make the payment, you will usually get a voucher at the hotel by e-mail within a few minutes. They are also very useful for the search of hotels at the last minute.

Prices of hotel rooms can make the biggest cost of any travel budget. Using local hotel agency to compare prices of hotels, you can be sure that you are getting the best price.