Tips to ensure parity rate without breach of contract
A simple solution for parity promises – a good profit management tool; including solutions "Shopping Rates", "Rates Optimization," "Distribution channels" and "Internet reputation" Not only do they support the hotel in the maintenance and integrity of the parity rates, but also profit management tools also make proposals for price update OTA- distribution on the Internet, also support you updated reviews and online presence and put your hotel on the first place. OTA on the page, to optimize the book and ultimately increase revenue.
This practice has always guaranteed a fair price for travelers and at the same time ensures that the hotel also makes strategic and preventive solutions to profitably run their hotel.
Here comes the newest solution for revenue management. Hoteliers can implement a rational rate structure with the help of an integrated solution for revenue management from the hotel.
Advanced revenue management tools from the hotel revenue managers allow hotels to manage inventory and room rates, studying the supply, demand and competitive prices in real time.
However, there is not the slightest to admit why not increase in direct bookings from the & # 39 is the ultimate goal of the hotel. Hotels in order to compete with its own distribution channels, finding innovative ways to entice customers to book directly through the website of the brand or at the front desk.
In this article, we will discuss approaches that can make use of hotel operators, not agreeing with their agreements OTA. The application of these hotels can increase direct bookings without violating parity agreements.
Smart hotel operators are finding ways to offer attractiveness that make customers to book directly through the websites of the brand, customer service or by telephone.
Here are a few strategies which hotels can use their agreements do not supyarechyvshy OTA and Parity.
Tactics number 1 offer special offers to selected customers
Agreement on par prevents publicly hotels offer discounts; However, this restriction does not apply if the hotel makes this information for a selected audience, but make sure it is well hezhavanaya.
For example – you can send discount vouchers to their fans of social media, say that you have to offer discount codes only his fans Facebook.
The second option would be to offer a package of additional costs for recreation, or a special package for any important big event, which will take place in your city, or to a free airport transfer to the hotel, free parking, free breakfast and Wi-Fi, etc.
These tricks will ensure that your room is in the room will never be lower than that proposed by OTA, but the total cost of the package will be much higher than OTA proposal. In addition, it also ensures that larger businesses in the hotel during the season of events.
Tactics number 2 Stay in touch with your regular customers
Be in touch with your regular customers with frequent offers and deals. Try to have a variety of contact with your customer base, for example, newsletters, blogs, discounts on offer, activities and information about the festival, organized by the hotel.
Also, the hotel can each month to share information about special offers, just to prove the credibility of their customers that you offer them the best price.
Tactics number 3 Keep your site up to date with updates
Usually on the hotel's own website seems to be the least attention leads to convenience and booking. Hotels need to focus on the development of the site to make it easy to use to get the maximum number of orders. The site should immediately interested in interest, and should be a call to action such as "Book Now" and visibly displayed phone numbers for reservations. Smartphones, tablets – a main room reservation regime in hotels. Hotels need to have a website for mobile phones and tablets, and allows you to book a button that automatically calls the hotel in the future when pressed.
Hotels can lose a lot of orders from the site, because it is not so intuitive. Hotel Website should be considered as the most reliable and economical source of clients booking.
Tactics № 4 offer incentives loyal guests
Many hotels offer gift vouchers and discounts to their customers. Hotels sent a blast e-mail to an existing database of customers and subscribers. This tactic is for a long time helps in creating a loyal customer base and, in the end, a reservation.
Tactics number 5 to get as much feedback as possible and to visit more visitors
Modern travelers check reviews to evaluate the hotel and find out what property is the highest rating. This is your chance to attract customers to your site, and not to lose them in OTA.
To maximize the positive feedback you have to spread the culture of customer delight in his hotel. You can also ask guests to write a review and offer vouchers at a discount at the next visit. Visit the sign at the front desk or in the rooms, encouraging guests to write reviews.
In order to support customers, staff should respond to comments guest reviews, especially the negative reviews. This shows that you value customer feedback and making an effort to provide better service.
Tactics number 6 Design packaged offers and additional benefits
Packed proposals and amendments – is another way of discounts, without penetrating into the contract on the parity.
To explain this further, the hotel can offer a package of $ 400 for a 4-day stay, and the proposal OTA in the amount of $ 350, but offers benefits such as free pick-up, Wi-Fi, breakfast and others. A great way to convince guests booking through the hotel's own website.
Tactics number 7 per prescription discount
Reception – another direct contact with guests, in addition to your brand. Use this opportunity to face to face, to provide customers with important bases for cooperation with you. For any customer who will go through the OTA, offer them a discount on the next booking directly through the hotel. This will install confidence in customers mind, the hotel offers a lower rate as compared to any general theory of relativity.
Tactics number 8 Cooperation with OTA for best results
We discussed the tactics of the hotels that can be used to encourage customers to book hotels. But this in no way means that the PBX & # 39 are competitors or rivals hotel. In fact, we call them partners. Because they help you get amazing your reservation. OTA participate in the plans for promotion; You may want to consider providing them with additional benefits, such as additional inventory, etc.
For the industry and the community of travelers we maintain a win-win situation both for the hotel and for the OTA. Moreover, they can co-exist in this environment is mutually beneficial to each other.